5 Digital Marketing Strategies All Small Businesses Should Be Doing

Nirveek Ghosh

Sep 02, 2022

The internet has become a prominent part of nearly all consumer decision-making processes. This is why ensuring your business has an up to date online presence and meets your customers where they are is extremely important in today’s age.

Here are 5 digital marketing strategies that your business should consider implementing to boost your business growth:

1. SEO

Search Engine Optimization, better known as SEO, is one of the most important digital marketing strategies for small businesses. SEO is essentially what gives visibility to your website, giving your business traffic through a target audience that is actively searching for your services.

Using SEO for your business is one of the most powerful ways to bring awareness to your brand without paying. Optimizing the keywords that identify your business and its services on the search engines can help your business achieve unparalleled exposure. This can ultimately help drive more leads to your website where you can work to convert them to customers.

2. Local Search Marketing

Local Search Marketing falls under the umbrella of SEO, and is also known as local SEO. This strategy gives small businesses in particular an amazing opportunity to increase brand awareness and exposure to new customers in the area. By focusing locally, you can increase your chances of discoverability  by positioning your business as the go-to business in the area for your service when done correctly.. The main difference between Local Search Marketing and general SEO is that the keywords used focus on the locality. For example, “Heating and cooling services near me” or “Heating and cooling services in Tampa”. Oftentimes, Google My Business is a great place to start when it comes to Local Search Marketing.

3. PPC

Pay-per-click marketing, or PPC marketing, is a paid advertising strategy that will increase visits to your website. When using PPC, your business pays a fee any time the ad is clicked and sends a customer to your website.

PPC, when done correctly, is a very cost-efficient way to drive highly qualified leads to your business. Essentially, the person visiting your website will be worth more than the fee paid for the click once they become a customer. For example, you would be making a profit when your fee is $2 per click, but that click sent you a customer that consumed $5,0000 worth of services.

4.    Content Marketing

Content marketing involves sharing relevant and attractive content to showcase your brand’s personality, value, and authority. This could be through blogs, newsletters, etc.   

When creating this content it’s important to keep in mind relevance, consistency, and value! As a small business, it is an advantage to be able to connect with your customers. Having a good product/service is just one part of your business. Being able to consistently communicate through relevant content that explains the value of your product/service is what will make your business prosper.

5. Social Media Marketing

Social Media Marketing refers to promoting your product/service on the social media platforms to amplify your brand and boost visibility. As a small business, a strong social media presence is a great way to build a community as it gives you the advantage to communicate directly and engage with your audience.

Having an informed social media strategy is important. Many small businesses will begin posting to Instagram, and become confused on why they are not seeing instant success. It’s important to keep in mind which social media platforms best connect with your target audience, and what the best practices are on these platforms. 

Ultimately, there is a lot to learn when it comes to digital marketing. If you are looking for assistance with implementing these digital marketing strategies, reach out to Summit Creative Marketing today!

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