CASE STUDY
More Than an Agency — Becoming an Embedded Growth Partner
Astoria Lighting didn’t just need more leads — they needed better visibility, smarter spending, and tighter coordination between marketing and sales. Like many home service companies, they were stuck in the middle: a growing business with multi-location expansion, but no internal marketing team to build scalable systems.
They needed a partner who could do more than just “run ads.”
Inbound Lever became an extension of Astoria’s internal team — integrating not just into their marketing, but into their operations, lead management, and sales systems.
What we did:
- Created shared dashboards that tied spend to quotes, not just leads
- Partnered with the sales team to improve follow-up speed and track lead ownership
- Identified performance bottlenecks by market, and used data to recommend operational changes (including pausing ad spend in poorly performing areas)
- Participated in weekly leadership meetings to make data-driven decisions across departments
Outcome
- Marketing-to-Sales Handoff
- Lead Follow-Up Rate (Avg.)
- Market-Level Optimization
- Internal Alignment
Before
- Manual & unclear
- Unknown or inconsistent
- Reactive
- Fragmented
After
- Fully tracked CRM flow
- 85%+ within 24 hours
- Proactive adjustments weekly
- Cross-functional collaboration
This wasn’t just about marketing. It was about business performance. Inbound Lever acted as a fractional growth team — helping Astoria run a smarter, more accountable operation.
They’re not just our agency. They’re in our meetings, in our systems, helping us get better at every level.
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