CASE STUDY
Scaling With Intent — How Inbound Lever Helped Astoria Lighting Go Beyond Lead Generation
Client: Astoria Lighting Co.
Industry: High-end permanent holiday & landscape lighting
Markets: Multi-location across the U.S. and Canada
Engagement Duration: 12+ months
Monthly Ad Budget: $45,000–$60,000+
Inbound Lever stepped in to go far beyond just running Facebook and Google ads. We became a true growth partner, embedding ourselves into Astoria’s internal operations, reporting workflows, and sales alignment processes.
What We Did:
- Implemented custom CRM tracking to measure lead → quote → close across markets
- Built performance dashboards to monitor marketing-generated revenue, not just CPL
- Adjusted market budgets weekly based on quote volume and lead quality — not just spend
- Collaborated with sales ops to identify bottlenecks in rep follow-up and contact rates
- Tested messaging and creative by season, market, and service type to scale top performers
Metric
- Avg. Cost per Lead (Meta)
- Quote Conversion Rate
- Lead-to-Quote Visibility
- Market-Level Optimization
- Campaign Reporting
Before Inbound Lever
- $80+
- Unknown
- Minimal
- Manual
- Static spreadsheets
After 6–12 Months
- $25–$50
- 15–30%
- 95%+ tracked
- Real-time
- Interactive dashboards
- Smarter doesn’t always mean more expensive. By realigning spend to the most profitable markets and creative, we scaled without increasing cost per lead.
- Revenue alignment wins. Tracking quotes — not just leads — gave both the marketing and sales teams a shared performance lens.
- Operations matter. A good campaign with a broken follow-up process still fails. We helped fix that too.
“What I appreciate most is how invested they are. They care about what happens after the lead — they care if it actually turns into business.
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