FAQs
General Digital Marketing FAQs
What industries do you specialize in?
We specialize in professional home services and B2B SASS, however we’ve worked in 50+ industries over the past 12 years. Schedule a consultation to see if we’re a good fit.
How do you measure success?
Our KPIs— number of leads, calls, booked appointments, cost per lead, cost per opportunity, ROAS and revenue.
How long does it take to see results? When should I expect leads or traffic after launching campaigns?
You’ll receive qualified leads within 48 hours of going live.
Do I own my accounts and data?
Everything we make for you belongs to you.
What is your onboarding process like?
Done-for-you marketing, and CRM setup times average between 3-10 business days. Website launch times vary between 5 – 90+ days based on complexity.
Do you require long-term contracts?
All contracts are month-to-month.
How much do your services cost?
- Done-For-You Marketing (Meta, Google, CRM) starts at $1500 per month and increases based on ad spend.
- DIY Marketing/Coaching is $397 per month.
- CRM only is $49 per month.
Meta (Facebook & Instagram) Advertising FAQs
Is Meta advertising still effective in 2026?
Yes — advertising on Meta (Facebook, Instagram, Threads, Messenger, etc.) is still effective in 2026 — but its effectiveness depends heavily on how you use it. It remains one of the major digital advertising platforms, accounting for a significant portion of global ad spend and offering large reach across diverse audiences.
How much ad spend do you recommend?
This number varies by industry and season however, most professional home services need to spend at least $1000 per month for guaranteed results.
How do you qualify leads from Meta ads?
Forms, automation, follow-up, and filtering strategies.
How long does it take to optimize Meta campaigns?
Optimization happens in stages, learning phase 0-2 weeks, directionally stable phase 3-4 weeks, optimization phase 5-8 weeks. Results will improve almost immediately, but the best results take about 2 months to reach.
Can you run ads for multiple locations?
Absolutely! We can run ads anywhere and target down to a 1 mile radius around a specific location.
Google Ads FAQs
How quickly do Google Ads generate leads?
Week 1: Ads go live and impressions/clicks begin almost immediately, but lead quality and cost are volatile while Google tests keywords, bids, and ad relevance.
Weeks 2–3: First real leads come in, negative keywords are added, ads and bids are refined, and cost per lead starts to improve.
Weeks 4–6: Campaigns stabilize as conversion data feeds Google’s algorithm, lead quality becomes more consistent, and performance is reliable enough to evaluate ROI.
Weeks 6–8+: Campaigns are considered optimized, with predictable lead flow and safer budget scaling.
Do you manage keyword research and negative keywords?
Yes, we conduct full keyword and ongoing negative keyword management as part of Google Ads optimization. This involves identifying high-intent search terms, structuring them by theme and match type, and continuously adding negative keywords to avoid wasted spend. We regularly review and refine these lists based on search term data, performance, and lead quality to focus your budget on searches most likely to convert.
How do you improve lead quality from Google Ads?
We improve lead quality by targeting high-intent keywords, using strategic match types, and continuously adding negative keywords to block irrelevant searches. We also use ad copy and landing pages to pre-qualify prospects and optimize campaigns based on real lead and call quality data—so Google prioritizes traffic most likely to convert into customers.
Can you take over an existing Google Ads account?
Yes we will audit, clean up and optimize your existing ad campaigns. Or we can start from scratch, whichever will yield the best results.
Website Design & Development FAQs
Do you build custom websites or use templates?
We use both, it depends entirely on the situation.
Will my website be mobile-friendly and fast?
Our websites are mobile friendly and optimized for speed.
Can you redesign my site without hurting SEO?
Not exactly. Any changes to a website will impact SEO. Google is constantly monitoring and it’s common for sites to see a decrease in traffic over the first 90 days of substantial changes, however we’ll do everything we can to keep your current ranking.
Who owns the website once it’s complete?
You own the site. We can host it or transfer it to a platform of your choosing.
Can I edit my website myself after launch?
Yes.
How long does a website build take?
Depends on your business needs but typically anywhere from 5 to 90+ days.
SEO FAQs
How long does SEO take to work?
Realistic expectations 3–6+ months.
What’s included in your SEO services?
On-page, technical, content, local SEO, and backlinks.
Do you offer local SEO?
Yes – Google Business Profile optimization, citations and maps.
How do you choose keywords?
Search intent, competition, and conversion focus.
Will you create blog content for my site?
Yes – the strategy and frequency depends on the needs of your business. We’re ready to build and implement a strategy that works for your business.
Can you guarantee #1 rankings?
Unfortunately, no reputable agency can guarantee a #1 ranking on Google. Search engine algorithms are complex, constantly changing, and controlled by Google, not by any third-party marketing agency. Our primary goal is not just to hit a single rank, but to drive qualified traffic that converts into paying customers for your business.
How do you report SEO progress?
Traffic, rankings, leads, and conversions
Conversion & Strategy FAQs
Do you help with lead follow-up and automation?
Yes – our CRM system is designed to prime your leads to buy, and keep them fully engaged until they do. It comes equipped with fully automated industry specific text, email sequences, call recording, and reporting dashboards. Plus there’s an app, so you can handle everything from your phone.
Can you improve my existing funnel instead of rebuilding everything?
Sure! We have expertise in HighLevel, Hubspot, Marketo, and Salesforce.