How To Build a Lead Generation Landing Page

Nirveek Ghosh

Sep 02, 2022

It’s your time to see an influx of leads, and to convert those leads into customers through a lead generation landing page!

Using a lead generation landing page as one of your lead generation strategies helps to increase your sales and ultimately find long-term customers. 

So, why is a landing page dedicated to lead generation helpful? 

Essentially, a landing page is one big call to action. This lead generation landing page will direct people to see your lead generation content.

Most importantly, a lead generation landing page gives you the name and email information of your leads. By capturing the contact information of those visiting your landing page, you are able to nurture your relationship by sending valuable content directly to their inbox.

Although, it’s important to keep in mind that most people won’t just enter their email on an unfamiliar website without a reason. You need to offer something of value to them in return. This is where your lead gen content comes into play! Think e-books, guides, case studies, webinars, etc. Ultimately, your lead generation landing page should bring you a list of future buyers who will continue down your sales funnel. This way, you will remain top of mind as these leads learn more about your business and what you offer, building trust. Gaining trust and recognition will bring “cold leads” to “warm leads”. The warm leads will be more likely to become your long-lasting customers.

So how do you create this amazing, lead-capturing landing page? Here are the elements that should be included:


The title of the landing page should be able to quickly capture a visitor’s attention and engage them. It should also be short and to the point, answering the value you bring or the problem you solve for the visitor.


Whether or not to use subheadings should be determined by the length of your landing page. If your landing page requires the visitor to scroll down quite a bit, you should be using subheadings to break up the page and highlight your value points.

Call to action

Your call to action (CTA) is a prompt for your visitors to take a specified action. This is your chance to motivate your audience into taking the steps toward becoming a client. Your CTA can be the difference between a lead, and a conversion.

Some marketers would argue that the CTA is the most important part of your site. Instead of making your audience guess how to proceed, you give clear instruction to the next step, making their buying process smoother. In fact, customers typically want and look for the CTA. Once your copy has engaged them, they will seek out the CTA for what to do next. 

In short, CTA’s make it easy for customers to do what you want them to do.

A few examples of CTA’s are:

  • Call Now!
  • Sign Up Here!
  • Learn More!

Sign up form

Including a signup form is important as it’s where you can capture the important contact information that was mentioned previously. This contact information is how you will continue to connect with and communicate with these leads as you add them to your sales funnel.


Testimonials are great to include as well. Ideally with a lead generation landing page, you will have sensational copy to convince customers that you are the best business for solving their problems! However, consumers do not trust businesses, they trust people!

Utilizing testimonials can build trust, which will in turn drive clicks and conversions. In fact, consumers who read a testimonial are 58% more likely to convert!


Some other features that you may wish to include are testimonials, images, and video. Images and video can create a dynamic landing page. While your landing page copy is very important, a well-designed landing page is the other component for success. Adding in these visual elements can enhance the attractiveness of the page as well as appeal on an emotional level.

With all of these different features you should A/B test your features to find out what receives the highest amount of conversions for your business! Test out different titles, pictures, call to actions etc.

If you are interested in having a high converting landing page to drive qualified leads to your sales funnel, but don’t believe you have the time or energy to do it, reach out to our team today!

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