Sep 02, 2022
Websites are the virtual face of a business. That is why when your business grows, or changes, your website should as well. Creating a quality, up-to-date website will give your business a strong online presence and a platform your clients can easily navigate and understand.
If your website is difficult to navigate, out of date, an information overload, or quite simply doesn’t give off the essence of your business, it may be time to consider a revamp.
Remember that when revamping your website, it is important to keep in mind that it is more than just an information hotspot, it is also an experience.
Here are four aspects to keep in mind how you can level up your business by revamping your website:
Your website should be an experience that represents your brand and values. Having a user-friendly website will help keep consumers on your site longer. Even if you have a great business model, if a consumer finds that your site is not user-friendly, they often will exit your site.
Thinking from the consumer’s perspective and what their wants and needs are when framing your website will be crucial.
A user-friendly website is one where information is easily found and is overall easy to navigate. This may include having your contact information available, clear pages and headlines that provide structure, and the right balance between text, images, and empty space.
You also have a chance to implement people first design elements in your website. Meaning, having a website that is inclusive and accessible to everyone. For example, having “alt text” descriptions in your images allow users with vision disabilities to have an experience that will equal that of a sighted user. Not to mention alt text is also valuable for SEO!
Search Engine Optimization (SEO)
When revamping your website, it is important to update things on the back end as well for SEO purposes.
If the revamping of your website includes new images, overall topics, or new services you added it is essential to review and optimize for the best keywords. This means it is also important to delete any keywords that no longer relate to your website.
Utilizing keywords that are consistent with your brand, niche, topic, and content will be key for successful reach.
Websites are accessed by various different devices. It is essential to keep in mind that each device will have a different screen size.
When revamping your website, you should make sure that it can be viewed through a variety of devices to ensure that every user experience is good and they can easily access all information seamlessly.
Some things you may want to consider during this process may be the positioning and accessibility of your handlebar, the scaling of your images (making sure the images used for the background are edited specifically for each device and not just automatically cropped), and font sizes.
Paying attention to these details will help allow users to access your website from wherever they feel comfortable and ensure that through each device they will have an equally successful experience.
Call To Action (CTA)
As previously mentioned, your website is one of your strongest online marketing tools. You are giving prospective clients information about who you are, what you do, and what you stand for. Essentially, your website provides a platform where you can directly connect with your prospects, communicate your story, and express why they should choose you over the competitors.
However, even with a touching story, a compelling “why” for doing business, and a strong display of industry knowledge and expertise, you still need a call to action to help push the conversion. Including these calls to action throughout your website will direct customers through the sales funnel.
Make sure they stay within the tone of voice of your brand, and make them attractive with strategic colors and placements. For example, instead of making your call to action “download” you may wish to make it “unlock my free guide”.
Ultimately, revamping your website is an investment you won’t regret. You can feel confident knowing that your website better reflects your business and is optimized for business growth and user experience. Reviewing your website frequently to ensure it follows best practices and includes relevant information to your business is key as your business grows. Think of it this way, as your business grows, your website needs to as well to reflect this growth!